Polyclinic.ae

Even if you have 25 successful medical centers in one country, the 26th but in another country is a challenge. It is like building a business from scratch. And given the specifics of the UAE, it is not an easy business to build. A new market means that no one knows your brand here and marketing practices are structured differently. Moreover, in the UAE their audience would be multi-lingual and fragmented.

We as Satisfied. needed to localize the polyclinic.ae brand in the UAE, legalize the necessary marketing tools (the activities are heavily regulated by the Ministry of Health with every post to be approved by the government), and organize a full marketing setup. We also had to create an omnichannel marketing strategy for the UAE, together with content, advertising and PR strategies.

After the approval of the strategies by the founder, we took the first steps to implement each of them. We went hand in hand together with polyclinic.ae all the way - from obtaining a marketing license to the first patient. As a result, Polyclinic.ae has all types of marketing contractors in the new country (printing companies, performance marketing agencies, OOH advertising agencies, content production experts, SMM-agencies and other), understands how to approach the UAE market and which tools to use.

We not only launched the first advertising campaigns but also provided basic paid press coverage at good rates.

Performance Marketing

Go-to-Market

Content

OOH

SEO

Strategy

PR