bioniq
Being a pioneer is never easy, and in the startup world, it is also risky. How to scale and survive the severe competition of large market operators?
bioniq faced the challenge of finding marketing tools to accelerate growth, beyond performance marketing and mainstream advertising. They understood the necessity to partner with other relevant brands but considered it a brand awareness instrument.
Affiliate marketing can solve other problems too. We decided to build an affiliate marketing system that would allow the startup to not only make itself known through the right affiliates but also to receive additional traffic.
Affiliate marketing can solve other problems too. We decided to build an affiliate marketing system that would allow the startup to not only make itself known through the right affiliates but also to receive additional traffic.
Affiliate Marketing
Development
B2B marketing
Performance
CRM
Corporate
We built a multi-level affiliate program and an affiliate motivation system, together with the necessary technical solutions (for example, co-branded landing pages with UTM tags integrated with the amoCRM), and launched it. As a result, 30 partners joined the program, some of which were large businesses, and began to bring in additional revenue. Thus, affiliate marketing allowed us to solve 3 tasks at once - brand awareness through the first affiliates who matched our ToV, an additional source of traffic to all brand platforms (instagram, website) and some revenue.
We also suggested that bioniq work on the visual and content side of its gift solutions for corporate partners. Thus, the gift card started to be cobranded and the box followed. Now it blends the colors, styles, and essence of two distinct brands—bioniq’s and its partner’s—resulting in a harmonious and unforgettable gifting experience.
We also suggested that bioniq work on the visual and content side of its gift solutions for corporate partners. Thus, the gift card started to be cobranded and the box followed. Now it blends the colors, styles, and essence of two distinct brands—bioniq’s and its partner’s—resulting in a harmonious and unforgettable gifting experience.
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