La Serre Bistrot & Boulangerie
Lincoln Holding Hospitality Group lacked a coordinated marketing department and strategic approach to promotion.
As is often the case in the UAE, the members of the internal team represent different nationalities and cultures, there is no systematic approach to their work and no understanding of KPIs. We audited the work of the department, identified weaknesses, made the necessary adjustments, and reorganized the organizational chart. Our expertise in intercultural communication facilitated the transformation.
The group's core business is French restaurants, which are not only present in the UAE, but also open franchises in other Middle Eastern countries. We needed to build a marketing strategy that catered to audiences in Qatar, Egypt, Saudi Arabia and other.
As a result of our work, Lincoln Holding received not only a ready action plan for each part of the marketing mix but also a functioning new loyalty program with integration into IIKO and Apple Wallet, a boom in social media metrics, an increased average check and many other reasons to be happy.
The right social media strategy helped attract a previously untapped male Arabic-speaking audience, boosted engagement tenfold and solved several other marketing challenges. We at Satisfied. believe effective social media management results in tangible commercial results.
The group's core business is French restaurants, which are not only present in the UAE, but also open franchises in other Middle Eastern countries. We needed to build a marketing strategy that catered to audiences in Qatar, Egypt, Saudi Arabia and other.
As a result of our work, Lincoln Holding received not only a ready action plan for each part of the marketing mix but also a functioning new loyalty program with integration into IIKO and Apple Wallet, a boom in social media metrics, an increased average check and many other reasons to be happy.
The right social media strategy helped attract a previously untapped male Arabic-speaking audience, boosted engagement tenfold and solved several other marketing challenges. We at Satisfied. believe effective social media management results in tangible commercial results.
Social Media
Loyalty Program
Content Strategy
Content Production
Strategy
PR
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