Auroom
From name to brand: a private club emerges with a distinct identity, clear market positioning, and a targeted event strategy, maximizing reach to the desired audience.
A group of entrepreneurs approached us to create a unique private member's club in the UAE. Initially, the client had only a logo and a vast network of connections.
We analyzed the market, identified a niche, and developed a distinct brand identity. Our design team created a compelling brand visualization reflecting the desired tone of voice. Following the brand development, we devised an event strategy aimed at engaging diverse regional audiences, leveraging the client’s extensive connections with our unique method.
With the marketing and event plan ready, the club is set to launch in September 2024.
We analyzed the market, identified a niche, and developed a distinct brand identity. Our design team created a compelling brand visualization reflecting the desired tone of voice. Following the brand development, we devised an event strategy aimed at engaging diverse regional audiences, leveraging the client’s extensive connections with our unique method.
With the marketing and event plan ready, the club is set to launch in September 2024.
Design
Brand Identity
Brand Positioning
Strategy
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